Sheas' One of a Kind Boutique Term Paper Example | Topics and Well Written Essays - 1250 words

Sheas One of a mixture dress shop - Term Paper ExampleThe recent randomness released by American Academy of Ophthalmology shows that the eye related complications are on the increase. The statistics revealed that the people above 40 years are the most vulnerable. This places Sheas One of a Kind Boutique at a high-priced position to step in and rescue the situation before it gets out of hand. Figures indicate that, the human activity of Americans who wear scarves and eyeglasses has substantially increased. The latest statistics indicate that approximately 126 millions people enforce eyeglasses. This is about a one-half of United States population. To respond and maximise these vexation opportunities, Sheas One of a Kind Boutique has embarked on restructuring and re-inventing its market strategies. This impart be achieving through embracing the breeding technology. To seal the gap in the demand and supply, it has plans to salt away strong database that testament bridge the evident deficits in supply and demand chain. This will be a prudent strategy of the enterprise to go online since it will expand its operations in this ever-changing business world (King and King, 2009). With the k promptlyledge that customers are the strong pillars of a business venture, Sheas One of a Kind Boutique plans to keep the strong pool of its customers and attract a big number of new-fangled customers. To comfortably care with this new challenge, it will further re-invent its marketing strategy (Madura, 2006). This will ensure it reaches a huge number of customers and the most needed awareness of its eyeglasses, contact lens and scarves. To succeed in this strategy Sheas One of a Kind Boutique further endeavours to use various ways of marketing. To start with, it will plan to use online tools such as social networks. There is a shift from the traditional way of getting information due to unprecedented technological advancement. People have shifted from the traditional s ources of information such as radios and newspapers. In the twenty-first century, internet has become a superhighway of communication. In the light of this, Sheas One of a Kind Boutique plans to use management protocols such as oracle. In addition, it intends to install Sibel Marketing Resource Management. finished this software, the firm will improve its marketing skills. This software allows keeping a good track of customers. This will enable the firm to maintain its strong customers and at the same time find ways to pressurise the low profile one (Madura, 2006). Through the use of this database, Sheas One of a Kind Boutique sees a great improvement in customer relation. This is because customers will place their orders online after they have properly evaluated the measure out of the firms products. The company will do price negotiations online too. This saves both the customer and the firm the torture of face-to-face negotiations. On top of this, the delivery of eyeglasses, c ontact lens, glass cases, and scarves will be customer directed. Moreover, customers will give their feedback. This will help the firm to streamline its services to fulfil customers expectation. Social networks are now the crucial sites for businesses in the twenty-fast century. The firm intends to maximise facebook, blogs, and twitter to promote wearing of eyeglasses and the scarves. The emerging new culture is working along the visions of the firm. It intends to run several advertisements on its products. Just through a snap of a button, customers will access a wide large of Sheas One of