Creative Ads Motivates People to Drink Water

Creative Ads Motivates raft to Drink water supply Creative Ads Motivates People to Drink Water It is well known that water is virtuoso of the most essential elements for every last(predicate) organisms, especially human beings. However, even though people realize how cardinal water is for them they do not bedevil their daily-recommended amount of water. Therefore, organizations form water campaigns to encourage people to crapulence 8 to 12 glasses per day, which maintains the forms hydration.Nevertheless, most people believe that water campaigns be uninteresting, which makes them ineffective. Evian and Nestle are water companies that try out to market their products through their ads that motivate people to drink more(prenominal) water so that they live young and healthy. Furthermore, the commercials grab peoples attention by utilise creative and esthetic ideas that send to customers the same message that the water campaigns but in a warm and creative way, which convince people to buy bottled water even though they can consume it for free.Nestle is star of the worlds largest food companies that also sells mineral water marketed by an inspired advertisement. This Nestle comminuted life water TV commercial starts with a picture of the Nestle bottle of water and the suspenseWhy does your system need 8 glasses a day of Nestle Pure manners. The background of the advertisement is both blue and discolor which matches the nestle bottle of water. Although water is colorless, the Nestle companion probably chose blue because it is used almost always to represent the purity of water (Kalyan Meola, 2005).The background includes a large picture of the number 8, which represents the number of glasses of water people should drink daily, and it is illustrated in an artistic way since it is also blue and include reflections on the numbers edges. The question Why does your body need 8 glasses a day of Nestle Pure Life is answered by a short video that explains the importance of hydration. The second spark off of the advertisement starts with a brunette model who seems to be in her thirties.The models skin color and facial features do not indicate a particular nationality, which allows this ad to be shown in different countries that can tie in to it. In the third part of the advertisement the model starts to drink the water and takes us on a tour that demonstrates the models respiratory and digestive system in a creative way. Additionally, the Nestle water becomes an image of a waterfall in a tropical jungle.I believe that using a forest in this ad sends a message to customers that the Nestle water comp any(prenominal) products are natural. Besides that, the ad includes a family contend in the waterfall, and that is a way to motivate and attract people, especially young children, to live healthy and drink Nestle Pure Water. What grabbed my attention is that the waterfall is circulating around numerous kinds of red and pink flowers that are arranged in the shape of the human heart.Using pink flowers for the heart will convince people that swallow 8 glasses of water is necessary for the bodys health. Moreover, while watching the video ad I discovered that it creates an illusion of a human body let on of nature such as the bodys lungs, which are represented by various tropical plants, and the intestine, which is created from a waterfall. Finally, the model turns out to be a mother with a healthy body shape standing with her son and conserve in a green mountain range area.The Mother is wearing a purple elucidate with a bright pink 3-quarter trouser, which suits the layout of the advertisement. Furthermore, both the father and his son are wearing shorts exclusively that show us their healthy figure that means that Nestle Pure Water keeps the body healthy. Obviously, Evian is a brand of mineral water that uses creativity in order to market its pure water. The Live upstart Evian water advertisement shows many peop le wearing a t-shirt that creates the illusion that these models have the body of an infant.Although the phrase Live Young usually refers to being adventurous, using this illusion sends the message that bottled water companies try to achieve which is the purity of their products. Babies, as newborns, are pure because most of them lack diseases and stress. Looking at the layout of the advertisement, the white background makes the advertisement very positive as it represents calmness and purity besides, it makes the models white T-shirts fade into the lightsome background, which makes the baby bodies seem real.Furthermore, the advertisements models are of various ethnicities, which allow more people to relate to it, and help the ad become globally well known since it can be displayed in any country. Besides that, most models are young, yet others are older, which motivates older customers to buy Evian water too. Furthermore, what grabbed my attention is that all of the models have he althy looking bodies, which suggests that potable Evian Pure Water will keep you not lone(prenominal) young but also healthy. The song Wordy Rappinghood is used to form a high-spirited modality as the models move to the beat.Additionally, the models in the commercial are active, and doing different things like drinking water, looking at their shirts, laughing and playing with their hair. All in all, water has always been the source of life for humans. However, people do not actually drink the amount water needed for their body. Therefore, the water companies try to break the quotidian of water campaigns by creating new artistic commercials that motivate people to become healthier by drinking water and to by their pure bottled water rather than drinking free tap water.Nestle Pure Water and Evian Water Company commercials are great examples since they both market their products and influence people to live a healthy life. References Duncan. (2011, April 20). Evian Babies Are Back to Live Young. Retrieved from http//theinspirationroom. com/daily/2011/evian-babies-are-back-to-live-young/ Meola, K. V. (2005). The Psychology of Color. Hohonu , 3, 2. Nestle Pure Life indwelling Spring Water. (n. d. ). Retrieved May 27, 2011, from http//www. nestle-waters. ca/en/ourbrands/pure_life. htm