Essay --

The Indian Entertainment and Media Industry has performed better in the Indian economy and is considered one among fastest growing sectors of India. It is increasing on the base of economic ingathering and accelerating income levels that our country has been witnessing in the last hardly a(prenominal) years. This is indeed proving useful to the entertainment and media pains in India as this is a rather sensitive one and it prospers faster when it is an expanding economy. An added advantage to the entertainment and media industry in India is from the point of view of demographics where the spending of the consumer is increasing as a result of increase in disposable incomes due to sustained growth in income levels and trim income tax in the last ten years. The preface size of the industry is estimated at US$ 7 billion in 2004 and is estimated to grow at a CAGR of 14 per cent to US$ 13bn by the year 2009. The Filmed Entertainment and Television segment rules the industry succeed to Print, Radio and the Music segments.The overall Indian economy observed a slack in 2012 due to both external and domestic factors. The pecuniary and monetary stimulus given by the Government of India after financial-crisis resulted in strong growth in consumption and demand in 2009-10 and 2010-11. However, this has direct to higher inflation and a powerful monetary response that reduced consumption demand. Moreover, infrastructure and corporate investment were also rallied down by the strict monetary policy and the policy bottlenecks. Externally, a slow spherical economy weighed down by the incessant crisis in the Euro atomic number 18a and preponderance of uncertainty in the US fiscal policy also increase risks to development. The Central Statistical Organizations (CSOs) estimates show a... ...this increasing turn of events is eventually resulting in the growth of meshing advertising, which today is standing at about INR 1 billion.The internet is being utilized for a garla nd of purposes, besides work, like as chatting, doing transactions, leisure, blogging etc. This serves as a full-grown potential to marketers in the sale of their products. And with wireless and broadband becoming popular, internet reach is expected to increase in leaps and bounds. BARRIERS TO INVESTMENTThe following are certain barriers to investment in the media industryPiracy.Lack of a equivalent media policy for foreign investmentLevel playing field with incumbents subject area regulationPrice regulation in the television industryCross-media monomania rulesLack of empowered regulatorsMerging of the FII and FDI capsTax treatment of foreign transmit companies